eCommerce platforms versus Oracle Commerce Cloud

With myriad of eCommerce platforms and solutions out there, it can be a challenging and arduous journey when its time to decide on an eCommerce platform that fits your business requirements. An evaluation can be not to be taken lightly, when the expectation is to get a quick ROI.

The comparison table below details key areas that merchants look at when evaluating eCommerce platforms, helping you understand which product makes most sense to bring in the revenue for your business and make your investment profitable in a very short time.

With myriad of eCommerce platforms and solutions out there, it can be a challenging and arduous journey when its time to decide on an eCommerce platform that fits your business requirements. An evaluation can be not to be taken lightly, when the expectation is to get a quick ROI.

The comparison table below details key areas that merchants look at when evaluating eCommerce platforms, helping you understand which product makes most sense to bring in the revenue for your business and make your investment profitable in a very short time.

Comparing Platform Features

Intershop Hybris Oracle Commerce Demandware eComchain
Turnover to consider the solution > $ 5 million > $ 5 million > $ 10 million > $ 10 million > $ 2 million
Emphasis Comes with experience primarily in the B2B space. Focusses Product Information Management system than eCommerce User or Customer experience. Cross Commerce with limited footprint. Primarily on Content Management System. With B2B2C Functionalities ideally suits Manufacturers with an ecosystem of distributors and retailers
Highlights Dynamic managed service model for easy scalability with limited B2B user footprint With new cross-channel consumer support capabilities, deploy solutions more rapidly larger number of channels. Yet to prove scalability across a mature B2B market. Scalable due to cloud based model with a focus on Enterprise Retailers ONLY. A B2B2C model resulting out of immense experience with B2B and B2C implementations.
Domain / Area of Expertise Have proven growth in the European B2B market. Built around accelerators for the On-Prem and Cloud platform. In its early stages to determine a niche area in the B2B or B2C space. Primarily proven performance at scale for B2C Enterprise Retailers with massive catalogs. A multitenant SaaS platform with B2B, B2C & the most UNIQUE B2B2C functionalities
Platform ecosystem Uses Microservices, built using Java technology, that are self-contained, largely decoupled units integrating into their eCommerce systems. Have been able to keep up the momentum by having an On-Prem and Cloud-based platform Built on the proven architecture of ATG and Endeca technologies with widget management. In its early stages with limited in its B2B functionalities Partner ecosystem is limited resulting in delayed time to market. Platform with a vision for Manufacturers, Dealers and Retailers to coexist providing great amount of flexibility for specialized branded sites at each level of the supply chain.
Average cost of Implementation plus annual recurring expenses 225K USD 300K USD 450K USD 950K USD Between 175K-200K USD
Profile (B:Brand, R:Retailer, P:Pure player, D:Department store, Pv:Private sales, B2B) B,D,R,B2B,Pv B,D,R,B2B B,D,R,P,Pv B,D,R,P,Pv B,D,R,P,B2B
Approximate timeframe to Go-live 16-20 weeks 24-32 weeks 20-24 weeks 14-18 weeks 12-14 weeks

Comparing eComchain with Shopify

Its not easy to pick one eCommerce platform that covers all your B2B or B2C requirements. eComchain has all the ingredients for a B2B2C storefont with multiple levels of personalizations for suppliers, distributors and dearlers increasing the revenue for various levels of business.

Shopify has shown a strong presence for 10+ years, however its not safe to remain complacent in a highly competitive and saturated market. eComchain is showing its strengths in areas where other eCommerce platforms have fallen short. eComchain team brings in 16+ years of B2B and B2C eCommerce expertise having implemented complex enterprise level storefronts.

Having said that, here’s a plain and simple comparison between eComchain and Shopify.

OPTIONS  eComchain  Shopify
 

User Plans

Plans are tailored as per the business requirement Only three plans to choose from.

 

 

Ongoing one-on-one Support

Onboarding Store Setup Consultation and Merchant Site Store Setup Consultation Not Applicable
 

Tax Calculation

Our Partnership with Avalara makes the process of taxation easy Comes handy only in US
 

SEO

(Search Engine Optimization)

Each product can have multiple tags to make the product easily available for the internet to find Only one tag per product
 

Transaction Fee

We have no hidden fee for transactions made, One Flat price with no hidden charges Additional Charges are applicable depending up on the package selected
 

Email Templates

Email Template come Pre-configured (editable via the dashboard) and look professional with graphics embedded in the email Ordinary non-Graphical templates for the email’s and newsletters
 

Flexibility in adding Products

The flexibility to describe the products increase as there are many options to select from Limited field’s to describe the product
 

 

Shipping

A business can opt any means of shipping from the various options made available by eComChain USPS is default for which you have to buy a printer. To opt other shipping methods user has to upgrade the plan
 

Dashboard

The dashboard can be controlled such that it is user-friendly and need no assistance The dashboard is designed with limited options and fewer controls
 

Social Media Integration

With Social Media option on dashboard the business can get going on Instagram, Twitter and Facebook Facebook Sales only

(Additional charges applicable)

 

Getting Started

Getting started is easy as you can mix and match any template Getting started may be tedious as you to stick to the template to customize
 

Analytics

State of art analytics facility powered by google gives you desired intelligence Simple analytics
 

SKU

SKU Management becomes handy as the SKU’s can be applicable across any product which are alike SKU’s are applicable to products and cannot be tagged to the products which are alike
 

User Tracking

The dashboard gives you flexibility to track the user by their accounts and go through the reviews with ease Basic functionality’s like add and manage customers
GUI Visualized graphics on Analytics gives you the deep understanding of the business Google analytics should be configured by the user which is time taking and technical
 

Tutorials

Video Tutorials make it easy to understand and deploy the end product by ease Only Documentation
Marketing Campaigns

 

Marketing campaigns through email and additional analytics part( To be launched in 2017) Manual operation needed
Solutions Offers B2B, B2C and B2B2C solutions too. Suitable for only small ecommerce sites.

 

Five Lessons Retail Can Offer B2B for Commerce

Survey reports predict that B2B ecommerce industry is going to be worth $12 Trillion by 2020. If you want a share of that pie then you need act fast and get your b2B platform on the right track. Just getting your business online is not enough, everyone’s out there and doing everything they can to beat the competition. So unless you have the right ecommerce partner, you cannot expect phenomenal results. Increased buyer expectations and improved technology is complementing the rising need for business automation.

Online marketplaces like Amazon, eBay and Alibaba have changed the SMEs do business. B2C procurement managers are ever on the lookout for integrated solutions to B2B procurement that will make their jobs and lives easier, source goods at much cheaper prices than retail. In order to offer them with a stellar shopping experience, all you need to do is look at how the top retailers are crushing it at B2B and B2C ecommerce.

#1 – User friendly sites across multiple channels – One of the most important features of a successful ecommerce enterprise is to offer an attractive and engaging website which will attract and entertain customers. Along with being engaging and beautiful, they need to mobile friendly as well so that the customer can experience the same easygoing and friction less feel through every platform they can engage in. The quality of the web and mobile presence says a lot about the brand – about the quality of the product and the customer service that a user encounters. The powerful interface and user-friendliness will make it a pleasure for your customers to visit and interact with.

#2 – Driving engagement through enhanced personalized experience – Ask anyone is retail and they will tell how enhanced personalized experience delivers the biggest profits. B2B websites can learn a lot from retail here by replicating the easy online shopping experience. A personalized B2B interface will allow them to choose, modify and update their purchases across categories. With the user-friendly platform mentioned above and innovative design experiences, the efficacy of the B2B site will be boosted manifold. When customers can find what they are looking for quickly with unique and personalized suggestions to match their search, the likely of their returning and spreading the word is higher.

#3 – Unique content-assisted purchasing – Unique and descriptive content is very important and this does not mean just well-written product descriptions, which is of course of extreme importance in ecommerce. But there needs to be a proper content strategy that is unique to every ecommerce site, giving customers a clear idea of each product and then linking the product pages with other related products, leading to larger (combination) sales. Specialized content paired with multiple visuals of the product, stories behind the products and then connecting with a social cause, could also lead to higher customer engagement.

#4 – Working on your reviews and making them available at multiple platforms – More than 61% of customers today read online reviews before making any purchase decision. This shows that more than anything it is social proof that drives credibility. The first place to start with could be the “Testimonials” section of your own ecommerce site but then you need to ensure that these are available across all the multiple channels that your business is present in. This is not all, for businesses need to have favorable reviews on every social media and industry websites as well. A great way to showcase these is to integrate these reviews and the social media buttons right into the product descriptions, again enhancing customer engagement. With an intelligent ecommerce platform this is easy to develop as well.

#5 – A clear call to action button – If there is anything that retail has always done well, it is their call to action strategy. Traditionally, the B2B industry is not known for this but in the age of digital selling this is an important skill to learn. So while framing that all important and well-written product description, make sure that you have a unique call to action strategy. This can highlight different things at different time like a discount, some additional offers or incentives, newer items, colors or models. They should ideally convey a sense of urgency which will drive the customer to take action, thereby resulting in quicker sales. Make sure that the navigation throughout the site happens through of least resistance and friction.

When you make it easy for your customers, when you deliver an absolutely irresistible customer experience, you will be driving up your customer loyalty numbers.